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“If all you do
is design the negative space, everything else will work”
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Alphonse
Mucha, poster for Job cigarette papers, 1898
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Art Nouveau
was at one point synonymous with Mucha (Mocha)
o
Tile, pattern,
Asian inspiration. Wiener Chic is an example of the evolution of style
throughout that period of time.
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Art Nouveau
gets a lot of its aesthetic from nature.
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Abstraction
becomes more and more of a dominant form in aesthetics as time goes on.
o
A lot of
branding starts at this time. (G.E. logo)
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Popularity and
growth of art journals and manifestos at the end of the century and the
beginning of a new one.
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Young people
are hungry for rallying points.
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Popularization
of flat wallpaper backgrounds with dimensional yet flat figures in the
composition. Plays with the figure ground relationship.
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Lippincott’s
and Harper’s magazine. Divide between what you’re promoting and advertising,
and what the artifact is itself.
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Note the
overall wide use of abstraction with flat figures in the composition to add
depth.
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Art Nouveau
begins in France but reaches out globally
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Masthead –
name at the top of the magazine.
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Glasgow school
is a legitimate building, but when referred to it is normally used to describe
the art movement. Charles Renee Macintosh, Herbert Mcnert, and The Mcnair
sisters.
o
Aka the “four”
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The work is
defined by a rectilinear (rectangular) structure but uses curvilinear elements.
So basically it’s a rectangle but the curved elements become dominant devices.
It has a lot to do with spirituality and metaphysical stuff.
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Blackies is
known for making relatively cheap books
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Vienna
Secession occurs when young artists from the Künstler House wanted to show work
from other countries to develop their own art but the older people deny that
right.
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If you’re not
pissing someone off, you’re not doing your job, and quite frankly you’re probably
boring too.
- Question of the Day
Does
efficiency always mean good design?
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