MORE NOTES.

-       Loathe the Do-it-yourselfers. They’re stealing your job. And your money.

-       1814 – Steam Powered double press Frederich Koenig. Ran two presses at a time

-       luddite – someone who refuses to be a part of current technology

-       1833 – year of developing newspaper. You had to subscribe so the wealthy were the target audience. However, with the popularization of the printing press, newspapers became cheaper. Leading to democratization of mass media due to wider audience appeal.

-       Media buyer – broker of space on newspapers, radio and TV

-       Ottmar Mergenthaller invents the linotype machine.

-                                                                                            ^ HOW PEOPLE FEEL NOW THAT THE LINOTYPE IS GONE

    Vimeo: FireFly Letterpress – How a printing press puts a “bite” into the paper and is more tangible, he also says that there were rules with a tangible printing press as opposed to technological typography where there are no rules.

-       Vimeo: There are not quick highlights and size changes.